The world needed a restart button to break from the norm or a jolt to propel us to rethink and adjust our daily rooted habits. The thought of a total lockdown and social distancing felt so gloomy like the worst thing that could ever happen to humans yet. The effect it was going to have on relationships and our mental health as a people, the fear of the future of the workplace, and market segments. Though it came with many grievances, we thrived, adapted to the new normal, and found ways to cope with the unusual times. The outcomes have been amazing. it presented us with many positive opportunities and mind-blowing innovations.
Was Covid-19 the wake-up call we needed?
- A moment of reflection: During the lockdown, we all had a moment where we paused and just relaxed on the sofa and stared up at the ceiling. Sometimes allowing ourselves to just relax and other times looking deep into our lives to measure how far we’ve come, assess our priorities, and the missing pieces and gaps that have been overlooked and need to be filled. With time on our hands, most people learned new skills and took advantage of all the available online courses.
- Digitization came sooner than expected: Desperate times call for desperate measures. Businesses that saw digital transformation as far into the future and as such are taking baby steps had to fast track their process and hop on to the trend. Even small businesses are implementing digital transformation. Markets all over the world from consumer goods to the automotive industry and tech industries have all had a fair share of the impact of the virus and had to adjust with urgency to stay in business or lose out. This has forced companies to break through rigid systems and bureaucracies to work with speed. The internet provided a space for businesses to remain visible and transacting business online is becoming commonplace. With the tech industries having been the most to benefit from the pandemic, everybody is taking a cue.
- A surge in aggressive marketing and creativity: With more people using the internet, businesses would need to think out of the box to attract potential customers. Aggressive marketing methods will need to be employed. Recently, Anifa Mvuemba hosted the first-ever 3D fashion show to launch her newest collection on Instagram using 3D models as the conduit. If this is not the smartest and the most out of the box thinking then I do not know what is. Facebook on May 19 2020 launched Facebook shops to help small businesses who are trying to cope with the economic fallout to be able to sell online. It’s CEO, Mark Zuckerberg said, they were working on launching virtual live shopping features across Facebook and Instagram to allow people have a real-time shopping experience online.
- Smarter ways of making money: With businesses downsizing and unemployment rates going up, people had to come up with innovative ways to make money. Since delivery services, cleaning services, nose masks and hand sanitizers became the hottest commodities in this season, a lot of people ventured into these businesses to ride on the trend to survive. Most delivery and cleaning services saw a spike in their clientele. Alcoholic companies like Kasapreko had to go into the production of hand sanitizers to meet the growing demand in Ghana alongside individuals also producing homemade hand sanitizers. Local tailors and seamstresses saw this new business venture and went into making nose masks. Hawkers on the streets of Accra switched to selling nose masks and hand sanitizers. There has also been an increase in numerous online courses and webinars. With the internet becoming the only place for learning, people leveraged on its power and sold their courses or crafts.
- Increase in demand for certain jobs: Software developers and digital marketing professionals are in high demand as a lot more companies need their expertise to build solutions and better systems to thrive during this time. Social media marketing is crucial now hence a need for Digital marketing professionals. Our sister company Bloop Global for example has seen a spike in its clientele as more businesses and individuals want websites to be built and designed for them and automate their business processes.
- Change from the traditional work culture: The lockdown has for most companies disrupted work culture and might never be the same again. With people realizing that remote working does not necessarily mean inefficiency or low productivity, more companies want to tow that line. Zoom, Google Meet, Slack, and others enabled people to stay in constant contact so businesses could run smoothly. Twitter CEO Jack Dorsey has given the option for his employers to work permanently from home. “We want employees to be able to work where they feel most creative and productive,” a Square spokesperson said in an emailed statement –Forbes. Along with other companies like Facebook and Google, who are ready to adopt this new culture and see what the future holds.
- Convenience- People would rather have the opportunity to join a live concert or zoom conversations and webinars wherever they are than actually being at these events. The opportunity to not miss any event of interest is awesome.
It is amazing how the world is transforming rapidly right before our eyes but more exciting to know we are more than capable as a people. I guess our sheer will to endure adversity becomes the pathway to new horizons!