It is no surprise that the media giant is paying attention to the continent’s largest film industry.
Netflix is committed to bringing African stories to a global audience. They have been wooing local creators aggressively for a while now.
Launched Netflix Naija Twitter account a sign they want to take the country seriously. Netflix increased its investment in Nigerian Film industry popularly referred to as Nollywood.
Nollywood is the second largest employer after agriculture in Nigeria. In 2014, Nollywood was worth $5.1 billion and made up 5% of Nigeria’s GDP
The love story began with Genevieve Naji’s directional debut” Lionheart”. It was optioned by Netflix just before it premiered at the Toronto International Film Festival.
Netflix loves to be in bed with Nigerian filmmaker and producer Mo Abudu.
Mo Abudu, founder of EbonyLife TV, will produce two original series and a parade of Netflix branded films.
In a statement released on Friday, Dorothy Ghettuba, Netflix’s lead for original series in Africa mentioned why they decided to partner with Abudu. Her passion for creating high-quality films and her success in the industry.
Abudu through her production company EbonyLife has produced over 5,000 hours of original television shows and highly rated Nollywood films like “Fifty” and “The Wedding Party,” which grossed 3.5 billion nairas (about $11.5 million) in its 2016 release.
Her partnership with Netflix will see on-screen adaptations of literary works by two award-winning Nigerian authors, Lola Shoneyin and Wole Soyinka.
Ayo Makun’s action-comedy, Merry Men II premiered in the cinemas in December 2019 was acquired by Netflix. Grossed over $250, 000 in its opening week.
4th republic, a Nollywood political thriller featuring Kate Henshaw is now streaming on Netflix. In the game of politics, may the best woman win.
Castle and Castle, Africa’s first legal series was also acquired by Netflix. I loved every bit of it. Started streaming February 2020. Hopefully, we get a Season 2.
The next five years would be an interesting ride for Nigerian filmmakers who are able to produce quality and riveting shows because Netflix is in love.