They say a picture is worth a thousand words and when it comes to branding, there’s never been truer words. The market is so saturated you will need to be unique to stand out. The right image when etched on people’s memory becomes unforgettable and can work in your favour by giving you an upper hand over your competitors. All successful brands have one thing in common: an unforgettable image. Pause for a moment and think of the biggest brands in the world right now. What image comes to mind? What did you use to represent that brand? I bet their logo did! The logo is the tiniest brand element but got the loudest voice, communicating your brand’s identity and personality loudly but in a subtle way.
Entrepreneurs in Ghana know that as part of starting a business, you will need at least a logo to represent you. Some brands understand that a logo is very essential to their brand and it is the first introduction most people are going to have with their business, so it needs to be a good one.
Over the years, logo designs have evolved. Some companies used images as their logos and some, very bland calligraphy of their business names. Some of these logos though bulky have found a way into our hearts and would always be remembered.
Notable is the Ghanaian snack brand Nkatie burger. Nkatie burger is coated roasted peanut which flooded the Ghanaian market in the early 2000s and immediately became a household name. Not only was it delicious but its logo is hilarious and depicts the literal translation of the brand to English which means “peanut with swag”. The representation of this brand has been well executed. It is very catchy, vibrant, funny and communicates what one should expect the product to look like. It is definitely an unforgettable logo. The downside of it is that it is bulky and cannot compete with modern logos now. I’m emotionally attached to it because it reminds me of my childhood.
KEYSOAP: This is another unforgettable brand. Just like the name, its logo is a literal representation. A golden key with the words key above and soap beneath. It was known as that soap that hardly wears down when using hence saves money on soap. But just like the Nkatie Burger brand, Keysoap logo is also bulky and can’t compete with the new logo trends.
Though most old brands had bulky logos, some had simple yet intriguing ones while others changed theirs by adding a modern touch.
GOIL is one brand whose logo has transcended the times. Simple, straightforward yet encapsulates a lot of meaning. The logo icon expands from the inside and creates a dynamic flow with each blade harmoniously following the last. It creates an illusion of the letter ‘G’ which stands for the ‘G’ in Goil. The logo depicts movement and positive flow of energy which communicates what the brand does, a petroleum marketing company.
Agriculture Development Bank: ADB had to evolve and change a more dense logo to a simpler, light coloured logo. Though not entirely different from the old, the slight changes have made a big difference. The old one had a very deep green colour with ADB written in block letters and an image of a hoe and a plant. In the new, the concept of agriculture is not lost, it has in fact been captured better with a leaf accented on the ‘a’ and the play with two shades of green gave the new logo a fresher look and very easy on the eyes.
Today, more companies are moving from dense and bulky logos
to simple calligraphed names set in a specific font and a play between colours,
with some adding a touch of an image to give a clearer picture of the brand.
Emerging brands are going this route and it has taken the logo game to another level making it very competitive.
WEAR GHANA is a Ghanaian clothing brand focused on promoting African inspired designs and textiles to the world. This logo is very expressive and immediately lets you know what the brand does by just looking at it. Made up of the initial letters of the brand name ‘W’ and ‘G’ with a hanger inserted between the ‘W’. The hanger creates an image of clothes giving a clear picture of a clothing brand. Also, their colour; gold represents Ghana. Simple yet powerful.
JUSTFRESH is a bespoke catering brand specializing in fresh juices and healthy meal options. Its logo is subtle yet loud. Though the words look bolded it doesn’t look bulky because the grey and orange colours blend beautifully. The orange colour used for ‘fresh’ enforce what they do- they make juices. The stylized ‘e’ with the plant on top gives an earthy fresh vibe.
KAEME is a luxury personal care brand with a variety of skincare products and candles. The name is a Twi word meaning ‘remember me’. This logo is a true definition of modern. The font and the adinkra symbol (comb- depicting personal care) work amazingly well together and makes the logo look timeless.
LOKKO is a concept space which houses and promotes Made in Africa brands. The details of the logo can be interpreted as a splash of paint or cracked glass. It also looks like a mesh describing exactly what the brand does. It provides a space for different brands under one roof and promotes these brands. The different brands look like the pieces you find in the logo which is captivating and out of the box.
The importance of a logo for your brand cannot be overemphasized. People not only know you for your products or services but also the elements that represent your brand. Before you choose your logo, you should think about its meaningfulness, memorability, adaptability and likeability.
Need professionals to design a logo for you? Loudspeaker designs logos for companies using modern trends and concepts tailored to your brand to give you an unforgettable look.
Contact us here: firstname.lastname@example.org or call +233 54 688 0898.
Invest in quality logos and let them become your brand’s mouthpiece!