TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES
Digital marketing is any form of marketing products or services that involves electronic devices. So then one may ask, what then is digital marketing strategy?
Digital Marketing Strategy is a plan of action for achieving your digital marketing goals. Your strategy will determine how well your goals will be accomplished in order to increase sales by 5% among others.
In order not to waste much time, let dive deep into the three most effective digital marketing strategies.
Social media marketing
Social media marketing is one of the most effective digital marketing strategies. To be able to market effectively on all the social media channels like Twitter, Instagram, Facebook, Pinterest and Linkedin, you must have a social media strategy plan. Basically, a strategy is where you are headed and a plan is how you will get there.For one to create a good social media strategy plan, these five questions must be answered.
- Why do you want to be on social media?
- Who is your target audience?
- What are you going to share?
- Where are you going share?
- When are you going share?
Also, a template will help plan effectively for a month or a week. Social media marketing focuses on building brand awareness and increasing conversions. Depending on your
target audience and their platform preferences you will know what social media handles to leverage on.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest. A few types of videos for video marketing include: Instructional, announcement, behind the scenes, event etc. No matter which types of videos you create, you’re working to build brand awareness among your target audience.
Use Content for Lead Generation
There are many ways of generating leads, but one tried and tested method is by providing valuable written content and distributing it appropriately. Some effective lead generation strategies are creating gated content, value-packed newsletter, host an event, offer a coupon or discount, optimize your social media profiles to promote lead magnet. All these provide good content for lead generation in digital marketing. Lastly, when you tie your blogs and articles to a specific offer via a landing page, you boost your conversion potential.
Digital Marketing is very powerful and makes it easy for businesses to market their brands. Through digital marketing, given geographic barriers, you can expand your customer’s scope to other countries. This is one of the best digital marketing advantages.