Good content does not just happen by accident. It is usually the result of creating and executing a solid content strategy. Whether you’re not getting the traffic you antipated for or have reached a creative roadblock, there’s an excellent technique to create and share content that people will want to read. Have Everyone In Mind... Read More

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HOW TO DEAL WITH NEGATIVE REVIEWS AS AN ENTREPRENEUR OR A START UP

As a new business or a start up there is no way you can escape negative customer reviews, it is quite unfortunate yet inevitable for any business regardless of the amount of success you have received and the level of quality of service you render. Having to settle the sentiments of every single customer who... Read More

Business

January 19, 2021

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How to build a brand and not just a business.

We have a lot of myths in our heads about brands. We are constantly told to create “brands”, to care about “branding”. But what do we actually mean when we talk about the brand? What does it mean to create a brand? You might think of that process as spending money on an ad campaign,... Read More

Branding, Business

October 11, 2020

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Why is adobe called adobe- the story of the creative software empire

Adobe is a household name, if you do not use any of their creative softwares you have definitely used their free software which is their pdf reader Adobe Acrobat. Adobe was a garage start up and like many startups they built a relevant software, but needed to reach the right market and break even. John Warnock and Charles... Read More

Business

September 22, 2020

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5 secrets that will boost your Facebook organic reach

We all know that without traffic, your digital space is as good as dead. Take a look at your pages, what makes you know that you are making headway with your sales, reach or engagement, It is the traffic. Traffic is the amount or number of real people that visit your website over a period... Read More

Business

September 18, 2020

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TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES

TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES Digital marketing is any form of marketing products or services that involves electronic devices. So then one may ask, what then is digital marketing strategy? Digital Marketing Strategy is a plan of action for achieving your digital marketing goals. Your strategy will determine how well your goals will be... Read More

Business

September 15, 2020

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Is Oracle taking over Tiktok?

Tiktok rejected Microsoft’s ambitious bid to take over its US operations but nodded “Yes” to Oracle. The move by the Chinese parent company ByteDance to accept technology company Oracle as its business partner in the United States is influenced by the need to allay the fears of the US Government over the security concerns of... Read More

Business

July 31, 2020

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Apps not Ads

Witty Marketers are leaning towards mobile marketing because that is where everyone is spending most of their time. Global mobile advertising spend is expected to increase from $231 billion in 2019 to $396 billion in 2023. Maybe even more as a result of the surge in internet activities influenced by COVID 19. Having a distinct... Read More

Business, Creativity, Digital Marketing

July 30, 2020

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BRANDING TO STAND OUT AND WIN! 5 STEPS TO CREATE A WINNING BRAND STRATEGY

The entrepreneurial journey is no joke! The sweat, the countless hours, and dedication to create a sterling brand with no guarantee of massive return on investment or generating sales can be a humbling experience. It can sometimes plant self- doubt and disappointment pushing you to your wits end. The ability to keep moving forward, gaining... Read More

Business, Digital Marketing, Marketing

brand strategy, business, business foundation, winning strategy

July 10, 2020

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How Google’s promoted pins work

We all know how difficult it is to bring foot traffic to your local shop. In this digital age, and especially in this COVID Era, it is getting easier to purchase online and have it delivered than roaming the town looking for an item. But all hope is not lost. Before you give up, Google... Read More

Business

HOW TO WRITE CONTENT TARGETED TOWARDS A SPECIFIC AUDIENCE

HOW TO DEAL WITH NEGATIVE REVIEWS AS AN ENTREPRENEUR OR A START UP

How to build a brand and not just a business.

Why is adobe called adobe- the story of the creative software empire

5 secrets that will boost your Facebook organic reach

TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES

Is Oracle taking over Tiktok?

Apps not Ads

BRANDING TO STAND OUT AND WIN! 5 STEPS TO CREATE A WINNING BRAND STRATEGY

How Google’s promoted pins work

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