We have a lot of myths in our heads about brands. We are constantly told to create “brands”, to care about “branding”. But what do we actually mean when we talk about the brand? What does it mean to create a brand? You might think of that process as spending money on an ad campaign,... Read More

October 11, 2020

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You have a voice, use it. Case in point: #Endsarsnow is getting results

The rage started on Social Media. Nigerians are heavy twitter users. Anger hit boiling point on twitter, leading to actual physical demonstration that has since seen reactions and quick action. Started with a video circulating on twitter and a tweet that described a murder incident in Delta State. A young man was shot in front of... Read More

Marketing

October 11, 2020

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Why is adobe called adobe- the story of the creative software empire

Adobe is a household name, if you do not use any of their creative softwares you have definitely used their free software which is their pdf reader Adobe Acrobat. Adobe was a garage start up and like many startups they built a relevant software, but needed to reach the right market and break even. John Warnock and Charles... Read More

Business

September 22, 2020

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5 secrets that will boost your Facebook organic reach

We all know that without traffic, your digital space is as good as dead. Take a look at your pages, what makes you know that you are making headway with your sales, reach or engagement, It is the traffic. Traffic is the amount or number of real people that visit your website over a period... Read More

Business

September 18, 2020

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TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES

TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES Digital marketing is any form of marketing products or services that involves electronic devices. So then one may ask, what then is digital marketing strategy? Digital Marketing Strategy is a plan of action for achieving your digital marketing goals. Your strategy will determine how well your goals will be... Read More

Business

September 15, 2020

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Is Oracle taking over Tiktok?

Tiktok rejected Microsoft’s ambitious bid to take over its US operations but nodded “Yes” to Oracle. The move by the Chinese parent company ByteDance to accept technology company Oracle as its business partner in the United States is influenced by the need to allay the fears of the US Government over the security concerns of... Read More

Business

August 4, 2020

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The Ellen Show to end? Or cancel culture just doing their thing?

Could this be the end of “The Ellen Show?” Recently, Ellen DeGeneres who has used her show ‘The Ellen Show’ to tell amazing stories, showcase underground talents and give cash donations to people in need has come under fire for having a toxic work environment. Former employees accused top producers of the show of mistreatment,... Read More

Entertainment, Highlights, News

#TheEllenshow, EllenDegeneres

July 31, 2020

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Apps not Ads

Witty Marketers are leaning towards mobile marketing because that is where everyone is spending most of their time. Global mobile advertising spend is expected to increase from $231 billion in 2019 to $396 billion in 2023. Maybe even more as a result of the surge in internet activities influenced by COVID 19. Having a distinct... Read More

Business, Creativity, Digital Marketing

July 30, 2020

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BRANDING TO STAND OUT AND WIN! 5 STEPS TO CREATE A WINNING BRAND STRATEGY

The entrepreneurial journey is no joke! The sweat, the countless hours, and dedication to create a sterling brand with no guarantee of massive return on investment or generating sales can be a humbling experience. It can sometimes plant self- doubt and disappointment pushing you to your wits end. The ability to keep moving forward, gaining... Read More

Business, Digital Marketing, Marketing

July 23, 2020

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Instagram is testing its version of GoFundMe

Instagram announced on Tuesday their beta version of a fundraising tool allowing users a way to raise money right from the app. The idea influenced by the success of GoFundMe. Check out their blog post-release “Introducing a New Way to Fundraise for personal causes”. It will specifically focus on raising money for a personal cause,... Read More

Digital Marketing, Funding, Marketing

How to build a brand and not just a business.

You have a voice, use it. Case in point: #Endsarsnow is getting results

Why is adobe called adobe- the story of the creative software empire

5 secrets that will boost your Facebook organic reach

TOP 3 EFFECTIVE DIGITAL MARKETING STRATEGIES

Is Oracle taking over Tiktok?

The Ellen Show to end? Or cancel culture just doing their thing?

Apps not Ads

BRANDING TO STAND OUT AND WIN! 5 STEPS TO CREATE A WINNING BRAND STRATEGY

Instagram is testing its version of GoFundMe

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