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Creativity at Work

Defining Creativity and Innovation Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. “Creativity is a combinatorial... Read More

Creativity

creativity, work

May 25, 2020

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First Ever! 3D Virtual Fashion Show by an African might just be the newest innovation to the industry

Anifa Mvuemba a 29-year-old Congolese designer of the fashion brand Hanifa stormed the internet with the introduction of her newest collection on Instagram Live with 3D Models as the conduit. The times are changing, and people like Anifa are certainly at the forefront setting the tone on how to operate in these changing times. A... Read More

Business

May 20, 2020

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Should you take a course in Digital Marketing or learn from your experience?

Today’s marketing strategy draws inspiration and sometimes completely depends on digital marketing. Every brand, big or small, wants its content to go viral but can they cajole enough value at every stage of the digital marketing drive? Digital Marketing estimated increase is valued at around $118 billion. 22% of the world’s population is on Facebook.... Read More

Business

May 6, 2020

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‘Black Mirror’ Creator Says the World Is Too Bleak Right Now for Season 6 to Happen

“Black Mirror” is one of the buzziest Netflix original shows whenever new episodes debut, but does a world plagued by a viral epidemic really need the added existential dread of the science-fiction anthology series? “Black Mirror” creator Charlie Brooker doesn’t think so. The mind behind the anthology smash hit was recently asked by Radio Times about a Season 6 update, with... Read More

Business

April 6, 2020

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Fuel your Story – Why Copywriting?

This is one marketing tool that has created multi-million dollar companies yet it is a strategy that most people ignore or downplay. Copywriting is mostly viewed as a tiny fraction of the entire business unit when in fact it is the heart of every enterprise. Can you fit a captivating story into a social media... Read More

Creativity, Digital Marketing

March 24, 2020

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The Power of Consumer Stories in Digital Marketing

Sharing positive stories from consumers about a brand can be a highly effective digital/online marketing strategy. To stay relevant, and meet your sales goals, you need to constantly review your strategy. Most times that means focusing on high-performance engines, eliminating routine online efforts that might get you a feel likes with no real engagement. According to... Read More

Digital Marketing

February 6, 2020

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Influencing the Influencers: five tools to step up your game

Influencer marketing has gone mainstream. Pretty much everyone is doing it — and the market for tools to help brands manage their influencers is also exploding. That being the case, it might be tricky to find a tool that fits your needs. We picked just six of the best influencer management apps and services out... Read More

Digital Marketing

digital marketing, influencers

February 6, 2020

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How to create a virtual influencer

These days, influence is big business. Platforms such as Instagram, TikTok, YouTube and Twitch have enabled social media stars across the planet to grow vast fanbases and wield valuable commercial sway. The power of influencers has even been recognised as a factor that would make or break the fortunes of publicly traded companies such as... Read More

Digital Marketing

digital marketing, virtual reality

February 5, 2020

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How to use location intelligence to enrich customer experiences

Providing a good customer experience in a digital age is the top priority for brands today. Brands are already using location intelligence to tackle many of the challenges related to discovering, engaging and activating customers at the right time and place. But the data can be overwhelming and understanding when to use what data is... Read More

Business

business, customer service

Creativity at Work

First Ever! 3D Virtual Fashion Show by an African might just be the newest innovation to the industry

Should you take a course in Digital Marketing or learn from your experience?

‘Black Mirror’ Creator Says the World Is Too Bleak Right Now for Season 6 to Happen

‘Black Mirror’ Creator Says the World Is Too Bleak Right Now for Season 6 to Happen

Fuel your Story – Why Copywriting?

WHY SHOULD I INVEST IN DIGITAL MARKETING?

The Power of Consumer Stories in Digital Marketing

Influencing the Influencers: five tools to step up your game

How to create a virtual influencer

How to use location intelligence to enrich customer experiences

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